About Personalyze?

As consumers we are continually besieged with advertising & marketing communications.
Some are welcomed but many are not.

At Personalyze we’re tired of receiving irrelevant messages from brands attempting to sell us products and services we neither want or need and strongly believe that this lazy spray and pray approach needs to stop.

So, we are on a mission to make digital marketing & advertising more relevant for consumers.

Our people profiling technology helps brands to better identify & understand their most valuable customers, new & existing, and turn them into an audience so they can be targeted with increased relevance across social & digital advertising channels.

Relevance is everything. So if you want to amplify advertising attention, increase likelihood to purchase, grow brand affinity & ultimately build a more personal relationship with your customers get in touch as we’d love to help.

There is a problem:

87% of people want meaningful interactions
with brands, but only 17% think brands
are actually delivering today.

Edelman's Brandshare Report

Brands will most of all need to be authentic, be relevant and be human, as consumers force them to turn digital.

Seth Godin

Anticipated, personal and relevant advertising always does better than unsolicited junk.

Personalization wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees.

No, it is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need.